I have begun the last unit of the never ending WSET Diploma
Wine Certification. It is the sparkling
wine unit, so there are worse things than spending a weekend in San Francisco
drinking champagne. Note, it doesn’t
sound nearly as bourgeoisie to position it as “spitting out sekt into a plastic
bucket in a windowless conference room in a Holiday Inn Express sitting next to
dudes with beards” which is far more accurate.
Why split hairs though?
In preparation for the weekend I had extensive reading to do
on the entire sparkling wine industry.
In case you want to know about the particulars of the emerging Chilean
sparkling wine market, I’m your guy.
However, what caught my eye was information about the infancy of the
Australian sparkling wine market. I learned
a man named Hans Irvine spearheaded the movement in the 1890s after making a
fortune as a young man in textiles and mining.
He seemed to have an unusual understanding of the potential market for
sparkling wine. He made some wine but then traveled to Champagne France to learn more of the nuances of
production. That was a hell of a trip
back then, so he was totally committed to this wine venture. He then returned to Australia
and with Tasmanian grape sources managed to win a medal at the next World’s
Fair, effectively launching his empire.
It was said he was an expert in wine advertising. He used tactics and methods of marketing well
before their time. That really got my attention. It seemed familiar somehow, like I was having
some sort of déjà vu. A man that seemed
ahead of his time making wine from Tasmanian grapes that was an expert in
advertising? There is only one
conclusion. As I have mentioned
previously on this blog, my long term goal has been to corner the Tasmanian
sparkling wine market via time travel. Based
on this reading, I believe I have done it.
I can only conclude that I am
Hans Irvine.
My best guess is that in the near future after internalizing all
of the information in this sparkling wine class, passing the final exam, and
then assembling my time machine, I have traveled back to Tasmania in the 1880s
to build my mining empire to fund my wine venture. It’s very exciting to know I have
succeeded. I am more focused than ever
in passing this class with merit knowing my guaranteed future (or past) as a
Tasmanian Wine Baron. Although, if I now
know I have already accomplished my goal, perhaps I can slack off knowing it’s
all going to happen anyway. Wait. It has already happened. But if I slack off, will I fail and then that
paragraph disappear in the reading because I have not grasped the material? Will I change the past tomorrow by not focusing on the now? And if it does change, will I remember I read it in
the first place? Goddammit this time
travel business is complicated.
Let’s get back to basics.
Here’s what I know. Everything
goes great for me as Hans Irvine. I am
rich and powerful. I corner the
market. I then head to London to deal
with a gastric ulcer and it appears that things don’t go well for me
there. I die in 1922. This is obviously a great concern as my plan
has always been to corner the market, return to the present year, and enjoy my further
expanded empire without dealing with 1922 English medical tortures to my
digestive system. There must be horrible
steel drills and “tonics” they force down my throat in a London Hospital in
that era. I better look into my ulcer treatment
now. I don’t want to be screaming about
needing to fix my time machine in the 1922 London hospital. They will throw me in “the mad house”. That’s no picnic in there friend.
As you proceed with your day wondering about the idea of
destiny versus free will, think of me. I
am right now spitting out Cava into a plastic bucket invigorated with the
certainty that I have succeeded beyond my wildest dreams. I am free of nagging regrets and fears. It all works out for me, exactly as I have
foreseen. My scheme has succeeded. As you float about the cosmos completely
unmoored, I have found the answers. I
have rigged the game. I have broken the
time space continuum for my own personal gain.
I have made my own destiny. I am
Hans Irvine.
Did Hans wear a cowboy hat?
ReplyDeleteHe did if I decide I do.
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