I am currently buying a car. This is one of the most frustrating experiences currently
available in America, slightly ahead of having cable TV installed or trying to
clear up an insurance snafu. It
isn’t the fact that the game has been set up that the car dealer tries to
completely fuck you with a nod and a wink. It isn’t the inherent dishonesty in the entire process. It is the joy of being ripped off by
low rent punks that don’t even attempt to conceal the fact that they are
laughing at you all the way.
There is arguably no better time to be a consumer in
America. The sheer amount of
information and disinformation available to a potential car buyer online
provides more than enough ammunition to defend yourself should you foolishly
wander into the pack of wolves that are most dealerships. There was once a time when the buyer
walked in like a little pink baby crawling through broken glass in a snake
pit. There was no chance of
emerging unscathed. As a car
dealer once told me with wistful nostalgia, “It was like clubbing baby seals
man. People would come in looking
for a blue car, leave in a pink pickup truck thinking they were the luckiest
motherfuckers in the world.
Meanwhile I’m high fiving my way down the hall cause I just made $10,000
off this dumbfuck.” Ah… The good
old days…
There are good dealerships. There are bad dealerships. Without question the ones serving the lowest common
denominator are the ones with “special sales”. There is a huge population out there that is under the
impression that there are BIG SAVINGS to be had with a “tent sale”. Why would a retail operation discount
their profit margins further after they have already spent an additional $3000
renting a big circus tent and the $20,000 in advertising telling rubes that
there is a $3000 circus tent chock full of savings set up? Does that make any sense? But people go…
It never ends.
Example. Hey! It’s a 72 Hour Sale! There is no reason that a sale that
lasts three days, seven days, or a hundred centuries would offer savings. The price is the price. Margins have been set. They have the same bottom line the day
before the sale as the day of the sale as the day after the sale. That 72 Hour Sale! crap is just to get
the rubes attention. “Holy fuck
Marge! That sale is going to be
over on Wednesday! We will never
get $3000 trade in for that pretty pink pickup truck unless we get in there
right fucking now!!!!”
This inevitably leads to the “$5000 Minimum Trade In”
deal. Anyone with half a brain
realizes that if a car dealer is going to give $5000 for a $1000 1983 Buick
LeSabre, that they have probably raised the price of the vehicle they are
selling to make up that $4000 difference.
Yet, there are hillbillies white knuckling a ride to a dealership in a
death trap car to some sort of “Push, Pull, or Drag” event where they think
they are going to get over. And
that, really, is the entire point…
As Americans we must like the fact that the whole thing is
an unwinnable game, like Vegas Strip blackjack. We like the culture of Arab horse trading. There is no other industry where we
would put up with a culture of deception like this one. Can you imagine walking into Sears to
buy a grill and the experience was the same?
“Mr. Miller, I see you looking at the Weber, but have you
looked at the Grillmaster 4000? It
received a 5 star rating for the American Grilling Association.”
Well, I really wanted the Weber… I read online that it’s a
good one for the money and..
“Mr. Miller, it’s not that the Weber is bad, it’s just that
the Grillmaster 4000 is an amazing value.
With over 14 feet of grill space, seven burners, a deep fryer, and
popcorn maker, it’s all the grill you will ever need. Let’s fire up a steak!”
Can I just get a price on the Weber? I see that you have it listed for $1750
here in the store but everywhere else online I saw it was $500…
“Well Mr. Miller, I’m sure you understand that we do a five
point safety inspection on all of our grills, and that is reflected in the
deluxe price. I’ll tell you what…
Let me talk to my manager and see what I can do. First, can you give me your license so I can make a copy of
it for your convenience? It’s our
policy.”
Well, I guess…
Is this going to take long?
“No sir! I’ll
be back in just a second!”
(25 Minutes Later)
“Mr. Miller. I
have some great news. I was able
to talk to my manager, and he allowed me to discount the price of the Weber to
$1748. Also, just for the heck of
it, I had him give me a price on the Grillmaster 4000. You’d better sit down… He has
authorized me to offer you the Grillmaster 4000 for just $129 a month. That’s the best grill on the planet for
$129 a month.”
But I want the Weber…
“Mr. Miller?
Are you really going to turn down the greatest grill in America for only
$129 a month? For just about $4 a
day, you can have the 5 star rated grill that I myself bought last year. I couldn’t be happier. So… What will it take to get you in
that grill today?”
I really just want the Weber at the $500 I see everyone else
sells it for… Can I get my license back so I can leave? I’ll just get it somewhere else.
“Mr. Miller… What if I were to offer you a set of steak
knives if you were to buy that Grillmaster 4000 right now. No extra cost. Steak knives and the best grill on the
planet. Right now. Can I get you to commit? Right now?”
I think I want to leave. Can I have my license back?
“Of course. I
left it with my manager. Let me go
get it for you. I’ll be right
back.”
(35 Minutes Later)
“Hi Mr. Miller! I’m Chuck, the sales manager here. I understand you want your license back
so you can leave, and I am absolutely going to give that to you, but first can
you do one thing for me?”
What’s that?
“Can you fire up that Grillmaster 4000? I would feel it would be a crime for me
to let you leave without tasting a steak cooked on this baby!”
(The shot fades to me lugging an enormous grill to my car
while those two asshole sales guys are laughing at me through the store window
in their cheap short sleeve dress shirts and name tags. The Weber sits alone in the back corner
among a huge showroom of cheap quality Chinese Political Prisoner Built Grillmaster
4000s. I will pay $129 a month for
72 months and feel shame every time I grill a hot dog from that point on. It will be the symbol of my failure as
a man.)
I don’t know how this whole car negotiation is going to
go. I am doing my best, but let’s
face it, I am probably up against an adversary which has no soul. The best I can hope for is to get “kinda
fucked” instead of “really fucked”.
All I know for sure is that if you see me in a pink pickup truck, do me
a favor. Tell me you like it and
nod with appreciation when I tell you “I got a good deal!”.